It's Not About You: Empathetic Marketing as a Framework for Understanding and Reaching First Year Students

Authors

Rosalinda H. Linares, Oberlin College
Jennifer M. Starkey, Oberlin College
Ann Marie Smeraldi

Repository Citation

Linares, Rosalinda Hernandez, Jennifer Starkey, and Ann Marie Smeraldi. "It's Not About You: Empathetic Marketing as a Framework for Understanding and Reaching First Year Students." Plenary session presentation. Second National Personal Librarian and First Year Experience Library Conference, Case Western Reserve University, May 13, 2016.

Publication Date

5-13-2016

Department

Libraries and Archives

Document Type

Other

Language

English

Format

text