The Utility of Social Media in Public Diplomacy
Location
Science Center, A254
Document Type
Presentation
Start Date
4-27-2012 2:45 PM
End Date
4-27-2012 3:45 PM
Abstract
Social media represents a revolution in communications technology, and world governments have begun to employ it to connect with populations internationally as a means of public diplomacy. But what does it mean to connect? How can governments and organizations effectively use social media, and what are the best strategies for engaging the general public? In this paper, I explore these questions through a case study of official U.S. State Department Twitter accounts, in order to ascertain the best means of interaction with the broader public.
Recommended Citation
Henry, Owen, "The Utility of Social Media in Public Diplomacy" (04/27/12). Senior Symposium. 21.
https://digitalcommons.oberlin.edu/seniorsymp/2012/presentations/21
Major
Politics
Advisor(s)
Benjamin Schiff, Politics
Project Mentor(s)
Eve Sandberg, Politics
April 2012
The Utility of Social Media in Public Diplomacy
Science Center, A254
Social media represents a revolution in communications technology, and world governments have begun to employ it to connect with populations internationally as a means of public diplomacy. But what does it mean to connect? How can governments and organizations effectively use social media, and what are the best strategies for engaging the general public? In this paper, I explore these questions through a case study of official U.S. State Department Twitter accounts, in order to ascertain the best means of interaction with the broader public.
Notes
Session II, Panel 3: The Generative Case: Studies of Verb Morphology, Virtual Sonnets, and Twitter Diplomacy
Moderator: Ben Schiff, Professor of Politics
Full text thesis available here.