Event Title

The Utility of Social Media in Public Diplomacy

Presenter Information

Owen Henry

Location

Science Center, A254

Document Type

Presentation

Start Date

4-27-2012 2:45 PM

End Date

4-27-2012 3:45 PM

Abstract

Social media represents a revolution in communications technology, and world governments have begun to employ it to connect with populations internationally as a means of public diplomacy. But what does it mean to connect? How can governments and organizations effectively use social media, and what are the best strategies for engaging the general public? In this paper, I explore these questions through a case study of official U.S. State Department Twitter accounts, in order to ascertain the best means of interaction with the broader public.

Notes

Session II, Panel 3: The Generative Case: Studies of Verb Morphology, Virtual Sonnets, and Twitter Diplomacy
Moderator: Ben Schiff, Professor of Politics

Link to full text thesis at OhioLINK ETD Center:
http://rave.ohiolink.edu/etdc/view?acc_num=oberlin1338307388

Major

Politics

Advisor(s)

Benjamin Schiff, Politics

Project Mentor(s)

Eve Sandberg, Politics

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Apr 27th, 2:45 PM Apr 27th, 3:45 PM

The Utility of Social Media in Public Diplomacy

Science Center, A254

Social media represents a revolution in communications technology, and world governments have begun to employ it to connect with populations internationally as a means of public diplomacy. But what does it mean to connect? How can governments and organizations effectively use social media, and what are the best strategies for engaging the general public? In this paper, I explore these questions through a case study of official U.S. State Department Twitter accounts, in order to ascertain the best means of interaction with the broader public.