Degree Year

2012

Document Type

Thesis

Degree Name

Bachelor of Arts

Department

Politics

Advisor(s)

Eve Sandberg
Michael Parkin

Keywords

Social media, Public diplomacy, State department, 21st century statecraft, Diplomacy, Twitter

Abstract

In the Quadrennial Diplomacy & Development Review (QDDR) issued by the U.S. State Department in 2010, there is a stated commitment to expanding interaction with foreign populations. Through statements made by other officials in various venues, it is clear that social media is seen as having a part in this aim. But how effectively are officials now using social media to connect? Are they managing to achieve "two-way dialogue" or are they underutilizing the medium? This paper attempts to start to answer and analyze this question through a review of the existing literature and theories as well as original research and data collection.

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