Title

The battle of the burger chains: Which is best—Burger King, McDonald's or Wendy's?

Abstract

We present the results of a study in which integer programming was used to compare the three largest hamburger chains in the United States: Burger King, McDonald's, and Wendy's.

Publisher

Elsevier

Publication Date

9-1-1996

Publication Title

Socio-Economic Planning Sciences

Department

Mathematics

Document Type

Article

DOI

10.1016/0038-0121(96)00015-8

Language

English

Format

text

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