The battle of the burger chains: Which is best—Burger King, McDonald's or Wendy's?
We present the results of a study in which integer programming was used to compare the three largest hamburger chains in the United States: Burger King, McDonald's, and Wendy's.
Bosch, Robert A. 1996. "The battle of the burger chains: Which is best—Burger King, McDonald's or Wendy's?" Socio-Economic Planning Sciences 30(3): 157-162.
Socio-Economic Planning Sciences