Author ORCID Identifier
Bachelor of Arts
Barbara J. Craig, Chair
Alumni giving, Philanthropy, Oberlin College, Charitable tax deduction, Media coverage
This paper studies the personal characteristics and factors that determine alumni giving using a dataset from Oberlin College from 1974-2019. Liberal arts colleges like Oberlin are especially dependent on gifts to cover operating expenses and fund endowments as they don’t receive direct public funding. Using Logit and Tobit regression, I find that females, graduates, age, alumni whose spouse attended Oberlin, being married, and GPA are associated with higher giving. Media coverage in years when Oberlin faces bad press lowers giving. The state charitable tax deduction increases giving on the intensive margin (total amount donated) but not the extensive margin (likelihood to give). Additionally, findings suggest taking longer to graduate, enrollment in the Conservatory, and living in rural areas are associated with lower giving. Athletics, race, and undergraduate financial aid do not affect giving.
Kitahata, Kenneth, "Determinants of Alumni Giving to a Private U.S. College: Evidence from Oberlin College" (2020). Honors Papers. 699.