Degree Year

2014

Document Type

Thesis

Degree Name

Bachelor of Arts

Department

Politics

Advisor(s)

Chris Howell
Stephen Crowley

Keywords

Labor relations, Political science

Abstract

In this paper, I analyze the role of strategic research and corporate campaigns within contemporary union strategy. I argue that strategic research and corporate campaigns enhance union strategy in three ways. First, strategic research unveils key decision-makers that often remain obscured through complex corporate structures. Second, strategic research and multifaceted campaign tactics allow unions to escalate pressure on key decision-makers beyond the workplace. Third, strategic campaigns enable unions to remain one step ahead of employers and force management on the defensive. No blueprint exists for strategic campaigns, which allows researchers and campaigners to devise creative tactics that management cannot predict. Strategic research and corporate campaigns are fundamental components of union strategy to match corporate power and revitalize the American labor movement.

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