Degree Year

2018

Document Type

Thesis

Degree Name

Bachelor of Arts

Department

Anthropology

Advisor(s)

Erika Hoffman-Dilloway
Baron L. Pineda

Keywords

Heritage speaker, Language ideologies, Morocco, Identity, Transnationalism, Translanguage, Digital discourse, Authenticity, YouTube

Abstract

With the advent of user-generated social media, people are able to assert their ideas, opinions and positionality through online multi-way communication and participation. One such website is YouTube, a video platform where language production and identity negotiation are common. This thesis looks at a series of videos published on YouTube, entitled the "Moroccan Tag" to examine the ways five second-generation French-Moroccan YouTubers assert their national identities online. Using methods of guerrilla ethnography, I glean discourse from video content and comments to outline three key scaler processes through which identity performance manifests: through semiotic ideologies surrounding authenticity, language and imagined community. Together, my observations add to continuing conversations on diasporic identity, translanguaging and digital discourse.

Included in

Anthropology Commons

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