Abstract

Candidate appearances on entertainment television have become a staple of recent presidential campaigns, yet little is known about their effect on voters. Many assume that they leave viewers uninformed and focused on the candidate's personal image. In this article, the author investigates this idea with an experiment using John Kerry's 2004 appearance on the Late Show with David Letterman. He finds that-contrary to popular expectations-late night interviews have particular features that can, at times, engage otherwise politically disinterested viewers, causing them to process and recall substantive policy information.

Publisher

SAGE Publications

Publication Date

3-1-2010

Publication Title

Political Research Quarterly

Department

Politics

Document Type

Article

DOI

10.1177/1065912908327604

Keywords

Political communication, Elections and voting behavior, Political psychology, Public opinion, Political participation

Document Version

post-print

Language

English

Format

text

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